the brand blog
Bloom Notes
A field guide to branding, digital marketing, and business — straight from the brand gardener’s greenhouse. 🪴
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7 steps for writing good website copy
One of the hardest parts of designing a website is writing “copy” — that is, the text that appears on each webpage. Writing in general is really tough, but writing about yourself and your business? Phew… pour a glass of wine already. Here are my best tips to help you.
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5 steps to promote your new website
You can't simply launch a website and expect people to show up — you have to invite them to the party. Here's how to hit the ground running after your website launch day to keep the website traffic flowing.