Shaping the future of authentic entrepreneurship together.

Because when we build businesses based on our visions and values, we create a more connected, purpose-driven world. 💞

rewriting the playbook

I didn’t start a business to play by the same old rules.

After getting laid off, I realized the last thing I wanted was to return to the 9–5 grind—chained to a desk, dreaming of my 15 annual days of “freedom,” just to line some dude’s pockets. 🤢

But the crypto-hoarding, empire building, get-rich-quick version of entrepreneurship doesn’t do it for me, either… So I’m writing a new formula.

I’m building a business because I want something deeper: a career that reflects who I am, supports my values, and creates the life *I* want to live.

And I’m here to help you do the same! 🤝

How I got here js-hero-timeline

I didn't plan to become an entrepreneur...

so how did I get here?
I’ve been doing my own thing since the days of dial-up.

As a teen in the early days of the internet, I taught myself HTML and Photoshop so I could design my own blogs.
I spent most of my career in digital marketing,

working with mission-driven orgs in the Boston area (think sharp lawyers, smart doctors, and scholarly researchers).
I learned how to communicate with clarity, empathy, and purpose.
Because I can never do just one thing at once, I’ve also been a yoga teacher...
music journalist...
techno party promoter...
and substitute art teacher!

All of these roles fed my love of connecting with people and helping others express who they are.
In 2019, a layoff upended my career.

Traumatizing, yes—but it created the space I needed to reconnect with who I am outside of my career, and explore my creativity with zero agenda.
In that space, Cultivation Studio was born.

I couldn’t imagine myself returning to a “normal” job—so I decided to build a business aligned with my values.
5 years of entrepreneurship and a cross-country move later, here I am!

I may not have expected the entrepreneurial path, but when I look back—it all makes sense. And I’m so glad forging my own path has led me here, where I get to help other entrepreneurs find the courage to do the same.

WE’RE IN THIS TOGETHER

We’re cultivating a new era of entrepreneurship guided by connection, purpose, and impact.

Imagine what the world might look like if we ALL felt the freedom to live and work authentically, free from corporate molds and restrictive systems that weren’t built for us. 💖

This new era of entrepreneurship isn’t just a career move. It’s a radical act of self-trust, imagination, and resistance.

Our values

My work is driven by…

Authenticity

Embrace who you truly are, unapologetically, to stand out and cultivate meaningful connections that resonate with your community.
Connection

Foster meaningful relationships by embracing empathy, collaboration, and mutual understanding, creating a foundation of trust and shared purpose.
Creativity

Celebrate the freedom to explore, experiment, and trust your intuition, allowing creativity to take shape in a way that’s true to you.
Impact

Commit to making a positive difference in our community, placing collective well-being and long-term value over personal gain.

what it’s like to work with me

I balance strategic thinking and creative vision.

With 15+ years in digital marketing and a lifelong love of creativity, I bring both big-picture strategy and thoughtful execution to every project.

My work isn’t just pretty (if you like color, I’m your girl). It’s made to work—driven by strategic thinking that reflects your brand, connects with your audience, and supports your growth. 🌱

I turn fuzzy ideas into clear direction.

Even if your ideas feel half-formed or hard to explain, I’ll help you find the path forward. ➡️

You probably have a clearer vision than you think! I know the right questions to uncover what’s at the heart of what you do—and I’ll translate that into a strategic brand and website that brings it to life.

I’m your collaborator and your friend.

I’m not in this to get rich (I mean, some cash would be nice 😂). I genuinely care about you and your business… and I get it, because I’ve been in your shoes!

Your vision and your voice will direct our project, and I’ll bring plenty of extra tips & guidance along the way to ensure you succeed.

follow along with my journey

Building a biz is a messy, vulnerable journey—but we don’t have to do it alone!

Sign up for Buds 🌸, my biweekly(ish), behind-the-scenes newsletter where I share my journey cultivating my own values-driven business—plus brand strategy and web design insights to support yours.