Radiate Wellness
Branding ❋ Website Design ❋ PhotographyWe designed the digital ecosystem for this newly launched wellness brand offering yoga, mental health therapy, and reiki healing.
Brand Strategy:As a new brand, Radiate Wellness first needed to establish a brand strategy to unite its three separate offerings: yoga, reiki, and mental health.
We identified the brand’s target audience, developed a brand identity, and wrote a mission statement.
Brand Identity + Website Design:We created a brand aesthetic — including a color palette and set of typefaces — that reflects the brand’s empowering, supportive ethos.
We designed a fresh, visually engaging website to both organize and showcase Radiate Wellness’ variety of services.
The custom website features dynamic visual elements that keep viewers engaged as they scroll, with pops of color and interactive animations that embody the brand’s radiant energy.
Photography:Radiate Wellness also needed new brand photography for use on their new website, social media, and other marketing materials.
In a golden hour photoshoot on Boston’s esplanade, we took photos capturing Radiate Wellness’ yoga, therapy, and reiki services, and illustrating the brand’s radiant aesthetic.
“Our new site is more than we could have ever imagined.
The process Patricia walks you through makes you feel 100% supported and at ease. We believe Radiate Wellness couldn’t be captured as a brand and website without her support.
Our current clients feel calm yet motivated when they access our site. Just as we had hoped!”