LIV Empowered Fitness
Branding ❋ Website DesignWe redesigned the digital ecosystem for this successful online fitness brand launching their first brick-and-mortar fitness studio.
Brand Strategy:As LIV Empowered Fitness prepared to expand their business by launching their first ever brick-and-mortar fitness studio, they needed to evolve their branding to incorporate their new audience and business goals.
We created a brand strategy that identified their target audience and established their brand goals & values, in a way that united both the virtual and in-person elements of their business.
We also took a close look at their competitors to determine how they could best stand out in a saturated industry through branding & messaging.
Brand Identity:Based on our brand strategy and their need to differentiate from competitors, we decided they could benefit from a more fresh & defined brand aesthetic.
We jazzed up their color palette with the addition of a cool cobalt blue and modernized their font pairings.
The result was a bold, compelling brand identity that they could use across marketing channels and even inside their fitness studio.
Custom Website Design:Next up, we needed a new website to show off their refreshed brand identity and also unified both their various in-person and virtual fitness offerings.
We created a website design that shows energy and confidence, with custom-coded interactive elements bringing the website to life.
Their website also integrates their fitness class platform, Mariana Tek, allowing students to sign up for and purchase classes directly through their website.
Before
After
“From the very start, Patricia was amazing!
Not only is she professional, she is courteous, and is so organized which makes it easy to navigate during the design process.
She has a plan and structure which is a tremendous help especially when you are opening a new business for the first time.
Not only did she exceed our expectations but she made the process enjoyable. She is excellent at her craft.”