The Way to Bloom
Branding ❋ Website DesignWe redesigned the website and refined the brand identity for this luxury floral designer based in the United Kingdom.
brand Strategy:The Way to Bloom is an award-winning floral designer for luxury weddings & events in the UK.
Their website, however, no longer reflected the quality of their artistry and the caliber of their clientele.
First, we refreshed their brand by refining their color palette and selecting a pair of new, elevated fonts to reflect both their premium skill level and their playful & whimsical style.
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before
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after
Website Design:We designed and developed a new, custom Squarespace website that shows of The Way to Bloom’s stunning talent and beautiful floristry.
The website makes it easy for potential customers to find examples of their work, understand their process, and get to know the owner, and—most importantly—reach out to schedule a consultation.
The new website also features custom interactive animations (including floral illustrations dancing throughout each page!) to demonstrate the brand’s playful style.
“I AM OBSESSED. The website is just beyond and better than what I could have imagined. You’re brilliant Patricia!”