Caitlin’s Nutrition Studio
Branding ❋ Website Design ❋ PhotographyWe redesigned the brand, developed a custom website, and provided fresh brand photography for this functional nutrition studio.
Brand Strategy:Caitlin’s Nutrition Studio needed a refreshed digital presence to support its goals for growth.
To set the foundation we first dug into brand strategy, defining the brand’s target audience, researching the competitive landscape, and clarifying its brand positioning and business goals.
Brand Identity:To attract more virtual and in-person clients, Caitlin’s Nutrition Studio needed to step into a new brand identity.
We designed a color palette and set of typefaces that reflect the brand’s fresh, inspiring, and supportive energy.
Website Design:We designed a custom Squarespace website that illustrates the studio’s nutrition services and educates prospective clients on the benefits of functional nutrition therapy.
The website’s interactive features — including scroll and hover animations — keep users engaged as they learn about the nutrition journey.
Before
After
Photography:Caitlin’s Nutrition Studio also needed new brand photography for use on their new website, social media, and other marketing materials.
In her gorgeous home kitchen, we took photos capturing Caitlin in action.
