The Yoga Playground
Branding ❋ Website DesignWe designed the digital ecosystem for this virtual yoga studio opening their first brick-and-mortar studio space.
Brand Strategy & Brand identity:We worked with the studio’s founders to identify their target audience and brainstorm the foundation for their brand identity.
Their goal was to create a community space welcoming to all yoga students regardless of skill level, income, or identity.
The brand’s visual identity needed to reflect its playful nature and express inclusivity and authentic connection.
We selected a set of bold colors and fun fonts to illustrate this light-hearted energy.
Website Design:The website design features cartoon figures and curved, amorphous shapes that evoke a sense of playful movement.
We implemented a custom Acuity booking platform to make it easy for students to sign up directly on the site, saving the team a huge amount of time & headache by automating the class registration & email confirmation process.
Hundreds of lines of custom code achieved a completely unique website with interactive elements, while still allowing the client to easily make updates on their own without relying on developer support.
“Patricia saw our vision through from beginning to end.
She took our wildest dream — creating a virtual space for our community to connect and feel at home — and made it into a reality, incorporating all of our ideas into a user-friendly website woven in with the fun personality of our brand.
Thanks to Patricia’s work, we have been able to offer our community easily accessible yoga, pilates, and breathwork classes and continue to build the amazing group of people who come to class.”