Wealth With Tess
branding ❋ Website in a weekTo enhance the credibility of this women’s investing coach, we refreshed her brand identity & redesigned her website in just one week!
brand identity:Tess has a strong personal brand as an investing coach for women.
As she expands from 1:1 to large group coaching, and continues to seek speaking opportunities to grow her personal brand, Tess needed a new website to reflect her expertise and build trust among her target audience.
First, her branding needed a refresh to better communicate her relatable and down to earth approach to finance advice.
We selected a set of typefaces and a color palette that’s simple, clean, and energizing.
website Strategy:Next, we took a close look at her website content, simplifying her website structure and reorganizing her page content.
We prioritized highlighting testimonials and lead magnets to build credibility, highlight her expertise, and drive users to her email list.
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website design:The redesigned custom Squarespace website better represents Tess’s personality, her unique approach to finance education, and her investing expertise.
Her website helps readers build a personal connection with Tess by reading her story, and it establishes as a trusted voice in her field.
“It's made such a huge difference in my business. Not just my business opportunities, but also my confidence.”
“I didn't even really know what I wanted, but I knew how I wanted it to feel. When I described it to her, I could tell she just kind of got it, and first try absolutely nailed it. She made my website come across in the way that I wanted to, and it really feels like me.”
— Tess waresmith, wealth with tess