Beer Adjacent
Website in a week ❋ Brand Identity
We created a refreshed brand identity and custom website for this beer-focused marketing agency — in just one single week.
Brand & Content Strategy:
In order to successfully design an effective website for Beer Adjacent in just one week, we first needed to nail brand strategy.
Through a collaborative strategy process, we clarified who Brand Adjacent is as a brand: its values, its personality, and — most importantly — its target audience.
With this strategic foundation in mind, we guided website content development to ensure it resonated with their target clients and retained its unique brand voice.
Brand Identity:
We created a brand aesthetic that reflects the brand’s vibrant, engaging energy.
The typefaces communicate authority & accessibility, and the color palette underlines the brand’s playful vibe.
Website Design:
We designed a custom Squarespace website that tells the story of Beer Adjacent’s deep experience and expertise within the beer industry, and invites their target audience to see themselves in their messaging.
The website is bright and colorful, with custom animations to keep users engaged.
Before
After