aedHR
Website in a week ❋ Brand Identity
We created a refreshed brand identity and new website for this HR consultant — in just one single week.
Brand & Content Strategy:
In order to successfully design an effective website for aedHR in just one week, we first needed to nail brand strategy.
First, we determined who aedHR is as a brand: its values, its personality, and — most importantly — its target audience.
With this strategic foundation in mind, we came up with a plan for exactly what needed to be on the website. We polished their messaging to ensure the website copy resonated with aedHR’s ideal clients.
Brand Identity & Accessibility:
We created a brand aesthetic — including a color palette and set of typefaces — that reflects the brand’s human-focused HR ethos.
It was important to aedHR that anyone could navigate their website with ease, so we selected a color palette that met web accessibility standards.
Website Design:
We designed a custom Squarespace website that tells the story of aedHR’s brand and business offerings, and invites their target audience to see themselves in their messaging.
The design is bright, clear, and engaging, with pops of color and animations to keep users engaged.
Before
After