Brand Superbloom

Superbloom your brand into an era of expansive impact.

This is the full evolution: a deep strategy, visual identity, and website design experience built to cultivate a brand as big as your vision.

Superbloom your brand’s impact

You’re ready for a brand that reflects the full purpose of what you’re creating.

Whether you’re launching something new or evolving an existing biz, your brand should reflect the magnitude of where you want it to grow.

Brand Superbloom is a collaborative journey to cultivate the clarity & confidence needed to position your biz for expansive growth.

We’ll refine your brand strategy, refresh your brand’s visual identity, and build a show-stopping website—everything you need to superbloom your brand to its fullest expression.

This is for you

Cultivate a brand as expansive as your vision through strategy-driven brand and website design.

Brand Superbloom might be for you if….

✨ Your business is bogged down by a website that doesn’t reflect the true value of what you’ve built.

✨ You’re tired of awkwardly cobbling together incremental updates on a complicated platform you don’t understand.

✨ You’re ready to invest in a fully custom brand presence built around your unique vision, strategy, and goals.

✨ You prefer a thoughtful, thorough process that allows you the time, space, and collaboration to make informed strategic decisions that shape your brand with clarity and intention.

✨ You want a strategic, scalable foundation built to evolve with you, support bigger opportunities, and fuel long-term, sustainable growth.

✨ You’re excited for a brand and website that match the depth, impact, and direction of where you’re headed.

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What’s included in brand superbloom

A brand and website design experience built to manifest your business’s true impact.

This is the full evolution: a deep strategy, messaging, brand identity, and website experience to build a brand as big as your vision.

Whether you’re launching something new or expanding what you’ve already grown, we’ll take the time to craft a custom, strategy-driven brand and website rooted in your vision.

Brand Strategy

1-hour strategy call + Comprehensive Strategy Foundation document exploring your goals, values, audience, positioning, and messaging.
We’ll clarify the heart of your brand and translate it into a clear, strategic foundation that guides every design and content decision moving forward.
Personalized copywriting templates crafted specifically for your site — designed to help you confidently draft your own copy with prompts, examples, and guidance tailored to your brand voice and structure.
Hands-on editing and strategic refinement of your website copy to strengthen clarity, flow, and connection.
I’ll shape your messaging through an expert lens — ensuring it resonates with your audience, reflects your brand voice, and drives action across your site.

Brand Design

Custom color palette, typography system, and visual style guidelines that bring your brand strategy to life. You’ll walk away with a cohesive visual identity designed to reflect your personality and create consistency across every touchpoint.
Add a custom logo design (primary, secondary, and submark variations) that captures the essence of your brand and integrates seamlessly with your full identity system.
Custom brand photography captured by me — designed to visually express your personality, story, and style.
We’ll plan your shoot together with creative direction, moodboarding, and a curated shot list to ensure you walk away with cohesive images that elevate your brand and website.

Website Design

Custom-designed Squarespace website strategically structured to guide visitors through your story, offerings, and conversion goals — built to evolve alongside your growing business.
This package starts at 6 core pages, with additional pages added as needed.
Thoughtful site structure and on-page setup using SEO best practices — from strategic use of headers and metadata to clean navigation and image optimization — ensuring your site is built for visibility and long-term growth.
Advanced design and development tailored to your needs — from custom code and animations to specialized integrations that enhance functionality and user experience.
Your new site is designed to grow with you. At the end of our project, we’ll meet for a live training call to teach you how to edit & maintain your site going forward.
For 30 days following handoff you’ll have access to 2 hours of development support to handle any final tweaks and handle any questions that arise as you start using your site.

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“The website is so beautifully designed and conceptualized.

I know I felt heard the whole time — and when there was push back, it was always for good reason.

And above all of that, your sense of our brand both visually — and at least to me, perhaps even more impressive — through writing, was always on-point.

Thank you — we are grateful recipients of your talent and hard work.”

— Jay Youmans, Bulfinch Strategies

How it works

Brand Superbloom is a collaborative, in-depth growth experience.

This isn’t just a new website—it’s a focused, intentional process to unearth and activate the vision at the heart of your brand.

We’ll define your positioning, refine your message, design an impactful visual identity, and build a custom website that brings it all to life.

By the end, you’ll have the clarity and confidence to grow with purpose.

Once you sign your contract and submit your deposit, we’ll officially lock in your project schedule and schedule your kickoff call!
Before we get started, you’ll complete:
- A Brand Strategy Worksheet to clarify your business goals, audience, and voice
- Upload your website imagery and inspiration links
We’ll start with a live strategy session to refine your brand foundation — clarifying your messaging, visual direction, and website structure before design begins.
You’ll receive a Brand Strategy Foundations document outlining your goals, audience, values, and positioning.
You’ll also receive custom copywriting templates to guide your website draft. Once you’ve written your first version, we’ll collaborate to refine your copy — ensuring it’s cohesive, aligned, and ready for design.
This is where your vision begins to come to life! I’ll translate your brand strategy into a cohesive visual identity and website design — crafting homepage and subpage mockups that balance beauty with strategy.
We’ll collaborate on feedback and refinements to ensure every page feels aligned with your goals and resonates with your audience before moving into development.
Your approved designs are brought to life in Squarespace, complete with custom styling, animations, and integrations as needed.
I’ll handle mobile responsiveness and SEO best practices to create a polished, high-performing site that reflects your brand at its best.
For 30 days after I hand off your new site, you’ll have access to up to 2 hours of development support to troubleshoot, make small tweaks, or smooth out anything that comes up as you settle in.
Quick questions (“Where was that Squarespace setting again?”) are always welcome, even long after our support phase ends!

Let’s Chat →

The Investment

Superbloom your vision with a brand and website strategically designed for expansive growth.

Brand Superbloom is designed for businesses ready to sharpen their positioning, expand their reach, and step into a brand that matches their vision for impact.

You’ll walk away with a clear brand strategy, focused messaging, a compelling visual identity, and a custom Squarespace website—everything you need for an effective, impactful brand.

Investment starts at $5850

Includes:
✹ Foundational Brand Strategy
✹ Brand Identity Design (colors + fonts)
✹ Copywriting Support
✹ 6+ page Squarespace Website Design

Optional add-ons:
✹ Logo Design
✹ Brand Photography
✹ External app integrations

Timeline: 6-8+ weeks

Book your project →

“Thank you so much for the incredible time and energy bringing our branding to life.

We literally could not have done it without you!

— Amy Powell, UGO University

FAQ

Got questions?
Let’s dig in.

I’ve been using Squarespace is exclusively for 4 reasons:
1. It’s relatively easy to learn even if you have no website design knowledge. Squarespace makes it easy for you to maintain your website and add/edit new pages without our support.
2. Squarespace allows developers (that’s me!) to customize their platform in fun & exciting ways — giving you a completely unique website that’s still easy to manage.
3. The platform is constantly evolving and adding cool new features that allow you to keep your website fresh.
4. It’s affordable! A custom Squarespace website will run you only about $270 for a whole year. (And you get a 20% discount on your first year through me!)
I don’t have plans to explore other platforms at this time.
Most projects require at least a 2 week notice to get started depending on my current client schedule. During busy periods we may book out up to 2 months in advance.
Project length varies depending on which offer you’re interested in, so plan to reach out at least 2 months before you’d like to get started.
To lock in your project start date we’ll need a signed contract and deposit payment.
I’ll send you materials prior to kick-off that will help you get everything in order, but here’s what you should be prepared to provide or at least be able to think about:
- Insight into your business’s mission, values, services, and identity, as well as an understanding of what sets you apart from competitors
- Clear description of your target audience(s)
- A list or Pinterest board of website/brand inspiration
- A preliminary idea of the content you need on your website
- Website imagery
- Clear mental space to devote to deep thinking during our Strategy phase and providing clear, direct feedback (within 2-3 business days) during our Design phase.
The short answer is yes, you’ll at least need to be able to write a rough draft of the words that will appear on your website.
A first draft is required from you because in order for the website to be in your voice, we need to start with your voice. But, I’ll help you out by providing a structure for what you should say and where.
And once your first draft is complete, I’ll be copyediting for messaging clarity, flow, and effectiveness. So you’re definitely not doing it all alone!
Yes! If you want a logo, we can definitely add it on to your project.
Whether or not you need one is something we can discuss during our initial consultation call.
I often steer away solopreneurs who are just starting out from investing in a logo right away, because it’s not a small investment and so much of your business changes within the first couple of years. But if your business has an established foundation and/or you have a clear need (e.g. if you need signage) then it’s a smart investment.

Brand photography is ideal to really make your website feel like your own.
If you’re located in LA, we can provide brand photography for you as a project add-on!
If you’re outside of LA or prefer to find your own photographer, we’re happy to provide guidance on a successful brand photoshoot.
Otherwise, you’ll want to have at least a headshot. Without brand photography, we’ll rely on non-generic stock imagery, shapes, and textures to demonstrate your brand visually.
We’ll start with 6 — usually Home, About, Services, Contact, and perhaps a blog or additional Services pages.
We can absolutely add on additional pages if there’s a need.
We’ll discuss what makes the most sense for you during your consultation call.
We’ll schedule two 60-90 minute calls to kick off and close our project.
Other than that we’ll largely communicate virtually, but additional calls can be scheduled as needed.
Your detailed feedback on each deliverable is due within 2-3 business days.
It’s a good idea to make sure you have the time and mental space to devote to a website redesign before we begin. Budget a couple of hours a week, and expect a heavier load in the first few weeks and during prep work as you fill out worksheets and draft your website copy.
That depends on 1) what’s included in your project, and 2) how timely you are delivering feedback.
Most projects take about 6-8 weeks.
I design your website intentionally so it’s easy for you to update on your own without relying on developer support.
To make sure you feel confident, I close each project with a 1:1 live training for your website. I also include support time just in case something comes up after launch.
If you do wind up needing help a bit further down the line, reach out! I’m happy to provide development support on an hourly basis.

Get a brand

so damn good

you can’t wait

to show it off.

Start Your project

Let’s get growing.

You’re not here to build just any business — you’re here to create something thoughtful, personal, and powerful.

Let’s build a brand that feels aligned with you and your vision from the roots up.

Schedule a call →

Get A taste

Starting small? Book a 1:1 Website Audit.

Get expert eyes on your website! We’ll go through it together and pinpoint what’s working and what areas could use some adjustments.

You’ll walk away with strategic next steps to make your website more effective. The cost of your audit can be applied to any website project, should you choose to move forward.

Book your audit →