Name
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First Name
Last Name
Business name
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Who is your target customer?
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Describe them in as much detail as possible.
What are their demographics?
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E.g. age, gender, income, location, occupation, etc.
Describe their personality and interests.
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Use your imagination! Think about what they'd be like as a person, their interests and values, and what they enjoy doing in their free time.
What challenges, problems, or frustrations do they have that your brand may help solve?
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List 5-10 competitors or peers and their websites and/or social media handles.
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When you look at your competitors digital presences, what do you think are their strengths?
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What are some of your competitors' weaknesses?
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What gaps or opportunities exist in the playing field that your brand may fill?
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List 5-10+ words that describe your brand.
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How do you want your audience to feel when they look at your website?
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How do you want your audience to feel when they receive your services?
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What are your brand values?
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Describe your brand's personality and voice.
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If it helps, think of your brand as a person — how do they communicate?
Describe your brand's services or offerings.
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What makes your brand unique?
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Why would your target audience seek out your services over your competitors'?
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Write your mission statement.
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A clear, concise statement that defines exactly what you do and for whom. This is important because it will set the stage for your digital messaging.
What kinds of imagery comes to mind when you think of your brand, its values, and its personality/voice?
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What kinds of images would you like to use to illustrate your brand's services?
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Share website design inspiration.
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Find at least 3-5+ websites and/or social media profiles that you like (they do not have to be competitors — they can be from any industry). Paste the links below and be sure to include exactly what you like about them: is it the fonts/and or colors? The layout? Something else?
Any other comments?
If there is anything else that is important to communicate about your brand, add it here.
