Authentic by Design
An Intuitive Strategy Workshop for a More Human Brand
Wednesday, May 20 | 10am PT, 1pm ET on zoomAn intuitive brand strategy workshop for values-led businesses who want their brand to create real, meaningful connection with their people.
Maybe:
Showing up in your marketing feels forced, like you have to "sell" yourself just to get anyone's attention
Your colors and fonts change based on whatever Canva template you grabbed — nothing feels cohesive, nothing feels like you
You cringe whenever you send people to your website, which was cobbled together from a Squarespace template and doesn't reflect your business
The people you want to reach can feel the disconnect.
Your business is built on human connection.
To connect in a real, meaningful way, your brand needs to make your people feel something—a sense of recognition, belonging, and trust that draws them toward you naturally.
But if your brand doesn't reflect who your business is, promoting it is a performance instead of an expression.
When your brand is a genuine expression of your values, your vision, and the experience you want to create—you create the conditions for meaningful connection. You stop second-guessing. You start showing up with clarity and confidence. And the right people find you naturally.
In this workshop you'll use a unique strategic framework to find clarity on who your brand is and who it's for, and you'll use your intuition to discover a visual direction that brings it to life.
What we'll do togetherAuthentic by Design is a live, interactive 75-minute working session. We’ll work through three core segments in real time, followed by open Q&A.
Your Brand Persona — your brand's values, expertise, character, and voice
Your Audience — who you're actually talking to and how you want them to feel when they encounter your brand
Brand Visualization — a guided exercise to translate everything you've defined into a visual world that feels like an authentic expression of who your brand is
Q&A — stick around for an optional Q&A session to get live feedback on your brand experience and how to apply it to your marketing
Learning about branding and business strategy with you was like teaching my brain to draw outside the lines.
I went into the project knowing you were going to give me an amazing website, but the additional education I received truly surprised and impressed me.
— Dr. Erin Oakley
why I'm hereMy zone of genius lives where strategy, creativity, and intuition meet.
Hey there! I’m Patricia — strategist, designer, and the person you call when you know what you want your brand to feel like, but have no idea how to get it there.
With a strategic mind and a creative spirit, I’ve got a knack for translating your vision (even the fuzzy parts!) into a brand rooted in purpose and built to support your goals.
I care deeply about what I create and who I create it with, and I’m the kind of collaborator who listens closely, asks smart questions, and brings fun to the process.
Here, We're not "growth hacking" or "building an empire"...Our version of entrepreneurship is about designing a new future.
I’m here for the entrepreneurs who left soul-crushing jobs. The community-builders who care more about people than profits. For the visionaries who knew something existed outside of building someone else's vision.
I believe a new era of entrepreneurship driven by authenticity and connection has the power to change the world. 🌎 When we create our own visions instead of following someone else's formula, we imagine a new reality—not just for ourselves, but for everyone.
Breaking free from restrictive systems gives us the chance to build something different: a world shaped by authenticity, community, and real impact. 🌸
The site that keeps on growingA flexible foundation that makes growing your brand easier.
Small businesses evolve quickly—you need a website that grows WITH you, so it’s easy to make changes when you need to.
Website Grow Kit is developed on a flexible platform that allows you to add new pages, swap sections, and keep content fresh without compromising your design or feeling like you need to go to take a web developer course.
New service? Updated brand photos? Fresh messaging? Go for it!