Oakley Pine Family Medicine
website in a weekIn just one week, we designed the brand identity and custom Squarespace website for this woman-owned Direct Primary Care practice based just outside Portland, Maine.
Brand Strategy:Dr. Erin Oakley was preparing to open Oakley Pine Family Medicine — a Direct Primary Care practice built on the radical idea that patients are people first (lol). DPC is a membership-based model for primary care that prioritizes meaningful, relationship-driven healthcare over the transactional norm.
Erin came to us with a clear vision and a deep sense of purpose — she just needed help translating it into a brand.
With an add-on Brand Clarity Session, we dug into her values, her ideal patients, and what made Oakley Pine different. From there, we built a brand foundation that could carry all of it.
Learning about branding and business strategy with you was like teaching my brain to draw outside the lines.
I believe your business strategy and branding sessions are invaluable, especially for those just starting out or anyone looking to refresh their brand with a new perspective.
— Dr. Erin OakleyBrand Identity:Erin wanted Maine at the forefront of her brand. Rooted just outside Portland, her practice reflects the same qualities that make Maine special: warmth, depth, and a deep connection to the natural world.
We selected a soothing natural color palette and sourced quintessential Maine photography to bring the spirit of the place into every page. The result is a brand that feels as warm and unhurried as the care Erin provides.
Website Design:We designed and developed a custom Squarespace website that introduces Oakley Pine's unique model, communicates Erin's values and approach, and makes it easy for prospective patients to understand what DPC is — and why it's different.
The site is structured to build trust quickly, guiding visitors from curiosity to connection in a way that reflects the relationship-driven philosophy at the heart of the practice.
Your approach is inviting, non-judgmental, encouraging, and empowering. I felt very confident that working with you was exactly what I needed to get my business going.
I went into the project knowing you were going to give me an amazing website, but the additional education I received truly surprised and impressed me.
— Dr. Erin Oakley