the brand blog

Bloom Notes

A field guide to branding, digital marketing, and growing your biz. 🪴

Patricia Johnson Patricia Johnson

How to prep for a brand photoshoot

In our digital world, brand photos are a MUST for any small business and service-based entrepreneur to promote themselves online. But many of us were not meant to be models!

So how do you get past any awkwardness to achieve brand photos that show confidence and reflect your brand?

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Patricia Johnson Patricia Johnson

3 hard truths about social media marketing

Social media marketing is NOT easy. I've been doing it for well over a decade, and I've learned a lot by trial & error… and some lessons have been harder to swallow than others.

Now, my goal is to share those lessons with you so you don't have to learn the hard way like I did!

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Patricia Johnson Patricia Johnson

5 common website mistakes

As a website designer, I spend a *lot* of time browsing the interwebs and checking out websites… which means I see a lot of faux pas!

These are some of the most common website mistakes I’ve seen — and how you can avoid them.

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social media Patricia Johnson social media Patricia Johnson

3 ways to create valuable social media content

Creating social media content takes a ton of time and effort… how do you make sure that effort is well spent on content that actually performs well?

The short answer: make sure it adds value for your target audience! Here are 3 categories to help guide your content creation.

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website design Patricia Johnson website design Patricia Johnson

7 steps for writing good website copy

One of the hardest parts of designing a website is writing “copy” — that is, the text that appears on each webpage. Writing in general is really tough, but writing about yourself and your business? Phew… pour a glass of wine already. Here are my best tips to help you.

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