the brand blogBloom Notes
A field guide to branding, digital marketing, and growing your biz. 🪴
How to prep for a brand photoshoot
In our digital world, brand photos are a MUST for any small business and service-based entrepreneur to promote themselves online. But many of us were not meant to be models!
So how do you get past any awkwardness to achieve brand photos that show confidence and reflect your brand?
3 hard truths about social media marketing
Social media marketing is NOT easy. I've been doing it for well over a decade, and I've learned a lot by trial & error… and some lessons have been harder to swallow than others.
Now, my goal is to share those lessons with you so you don't have to learn the hard way like I did!
5 common website mistakes
As a website designer, I spend a *lot* of time browsing the interwebs and checking out websites… which means I see a lot of faux pas!
These are some of the most common website mistakes I’ve seen — and how you can avoid them.
3 ways to create valuable social media content
Creating social media content takes a ton of time and effort… how do you make sure that effort is well spent on content that actually performs well?
The short answer: make sure it adds value for your target audience! Here are 3 categories to help guide your content creation.
7 steps for writing good website copy
One of the hardest parts of designing a website is writing “copy” — that is, the text that appears on each webpage. Writing in general is really tough, but writing about yourself and your business? Phew… pour a glass of wine already. Here are my best tips to help you.
5 steps to promote your new website
You can't simply launch a website and expect people to show up — you have to invite them to the party. Here's how to hit the ground running after your website launch day to keep the website traffic flowing.
5 marketing mistakes to avoid as a new brand
There's a *lot* to think about when you're launching a new brand. Here are some common mistakes I see new brands making, and how you can avoid them.