Growth Path Solutions
Branding ❋ Website DesignWe designed the brand identity and website for this late-career executive’s new business development consulting firm.
Brand strategy:After a long, successful career in business development leadership, Paul is ready to branch out on his own and begin his new consulting venture.
Given the calibre of clients he was targeting, he didn’t want to waste time DIYing his brand—he was ready to cultivate a strong, effective brand that positioned him for success.
We started by diving deep into brand strategy, clarifying the why behind what drove him in his work—and then expanding upon that to understand who he wanted to work with, and how he could position his firm to support their business goals.
Brand Identity:Next, we translated his brand strategy into a visual identity, imagining how his brand personality, vision, and voice might look.
We pulled from 3 key strategic elements of his brand:
focus on forward-thinking strategy
friendly, energizing, and hopeful attitude
a personal interest in nautical elements, air travel, and general wayfinding
The result is a brand identity that is a balance of fresh, bright energy with a grounding, trustworthy presence.
website design & development:We designed a one-page website that builds trust & excitement with Paul’s target audience by demonstrating his expertise, showcasing his warm personality and unique approach, and encouraging viewers to reach out.
The custom Squarespace template is built for growth, so Paul can feel confident managing his new website on his own, even adding & editing new pages as his business evolves.