Lauren Goldberg Coaching
Brand SuperblooMWe designed the brand identity and custom Squarespace website for this career coach helping neurodivergent changemakers build lives and careers around who they actually are.
website Strategy:Lauren came to us with a strong sense of who she is — proudly neurodivergent, deeply values-driven, and building a coaching practice that helps people stop working against themselves and start working with who they actually are. What she didn't have yet was a visual brand that matched that energy.
Her DIY site had gotten her this far, but it wasn't doing justice to the depth and personality she brings to her work. We needed to build something that felt as bold, expressive, and outside-the-box as Lauren herself — while still making it easy for her ideal clients to find exactly what they need when they arrive.
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Brand IdentityLauren's new visual identity is bold, colorful, and unapologetically expressive — built around a palette of deep plum, rich teal, golden ochre, and vibrant magenta.
Hand-drawn doodles woven throughout the brand add playfulness and a human touch that reflects the warmth at the center of her coaching practice.
Website Design & development:Lauren's work is about helping people break out of the box — so her website had no business being in one.
We built a custom Squarespace site that feels like a party: bold, bright, a little chaotic, and a lot of fun. Hand-drawn doodles animate on scroll throughout the site, bringing movement and delight to every page. Images are displayed in unique, playful shapes, and rich gradient backgrounds shift the mood as you move through the content.
And underneath all that energy, it's still simple and clear — because that's Lauren too.
