the brand blogBloom Notes
A field guide to branding, digital marketing, and growing your biz. 🪴
3 hard truths about social media marketing
Social media marketing is NOT easy. I've been doing it for well over a decade, and I've learned a lot by trial & error… and some lessons have been harder to swallow than others.
Now, my goal is to share those lessons with you so you don't have to learn the hard way like I did!
5 common website mistakes
As a website designer, I spend a *lot* of time browsing the interwebs and checking out websites… which means I see a lot of faux pas!
These are some of the most common website mistakes I’ve seen — and how you can avoid them.
3 ways to create valuable social media content
Creating social media content takes a ton of time and effort… how do you make sure that effort is well spent on content that actually performs well?
The short answer: make sure it adds value for your target audience! Here are 3 categories to help guide your content creation.
7 steps for writing good website copy
One of the hardest parts of designing a website is writing “copy” — that is, the text that appears on each webpage. Writing in general is really tough, but writing about yourself and your business? Phew… pour a glass of wine already. Here are my best tips to help you.
5 steps to promote your new website
You can't simply launch a website and expect people to show up — you have to invite them to the party. Here's how to hit the ground running after your website launch day to keep the website traffic flowing.
5 marketing mistakes to avoid as a new brand
There's a *lot* to think about when you're launching a new brand. Here are some common mistakes I see new brands making, and how you can avoid them.