Brand Seedling

Make it official with a brand foundation designed to grow.

The foundation you need to look (and feel!) legit: strategic, personal brand design and a custom one-page website that helps you finally show up with clarity and confidence.

Do the damn thing

You have permission to finally take your biz (and yourself) seriously.

Launching your own thing—and with it, claiming your expertise, your voice—is effing hard. 😮‍💨 Second-guessing how to talk about what you do, hesitant to own the value of your work… I’ve been there!

You have to take yourself seriously before anyone else will. That starts with creating something to step into: a container that feels ~official~ and matches what you’re building.

Brand Seedling is the foundation you need to move from “kinda doing the thing” to “oh yeah, this is my business.” 😌 With strategic, personal brand design and a custom one-page website, you’ll finally have something real backing you up—so sharing what you do won’t feel so hard anymore (and dare I say… exciting?!).

This is for you

Look (and feel!) legit with a brand that helps you show up like the pro you are.

Brand Seedling might be for you if….

✨ You’re a consultant, freelancer, coach, or creative striking out on your own—and ready to show up with confidence and clarity.

✨ You want a brand presence that feels personal, professional, and unmistakably you.

✨ You need guidance on clarifying your voice, understanding your positioning, and turning your ideas into a clear direction.

✨ You want to start strong—not scramble later—and you’re ready to invest in expert support to set yourself up for success.

✨ You’re ready to be seen, and want support turning what’s in your head into something you can confidently share.

✨ You want a brand and website that can grow with you—something simple now, with the structure to expand as you and your business evolve.

latest work

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What’s included in brand SeedliNg

A foundational brand and website to make your biz official.

You don’t need an 8-page website and a billboard to look like you’ve got your sh*t together—you just need the right foundation.

Brand Seedling includes everything you need to be legit: strategic brand design that reflects who you are, and a custom one-page website that helps you show up with clarity and confidence.

Perfect for early-stage solopreneurs, you’ll get the polished presence you’ve been craving—without all the extra fluff.

Strategic Foundation

A focused 90-minute session to clarify your vision, audience, and offerings — setting the foundation for your brand and website.
Custom templates based on my proven website format for structure and flow — personalized to your unique brand and strategy to help you write clear, connection-driven copy.
Once you’ve drafted your copy, I’ll refine and edit it to strengthen flow, clarity, and alignment with your brand voice.

Brand Design

Custom color palette, typography system, and visual direction that bring your brand strategy to life. You’ll walk away with a cohesive visual identity designed to reflect your personality and create consistency across every touchpoint.
Add a custom logo design that captures the essence of your brand and elevates your brand presence.
Custom brand photography captured by me — designed to visually express your personality, story, and style.
We’ll plan your shoot together with creative direction, moodboarding, and a curated shot list to ensure you walk away with cohesive images that elevate your brand and website.

Website Design

A custom one-page Squarespace site designed to showcase your offerings with clarity and connection. I’ll translate your brand strategy into a clean, engaging layout — complete with thoughtful styling, light animations, and custom code enhancements to make your site uniquely yours.
Thoughtful site structure and on-page setup using SEO best practices — from strategic use of headers and metadata to clean navigation and image optimization — ensuring your site is built for visibility and long-term growth.
Your new site is designed to grow with you. At the end of our project, we’ll meet for a live training call to teach you how to edit & maintain your site.
For 2 weeks following handoff you’ll have access to 1 hour of development support to handle any final tweaks and handle any questions that arise as you start using your site.

Schedule a call →

“Working with Patricia on my small business website and logo redesign was the best decision I could have made.

Patricia’s creative genius is complemented beautifully by her keen sense of order, organization, and attention to detail.

Through careful questioning and patient exploration, Patricia transformed my vague initial ideas into a stunning and impactful final product. I recommend her highly.”

— Tricia Collins Higgins, Mighty Oak EvaL

How it works

Brand Seedling is a collaborative process that blends strategy with self-expression.

As a solopreneur, your brand is personal.

This process invites you to look inward to clarify the values, voice, and vision behind your work—then apply proven strategy to create an effective brand.

By the end, you’ll have a foundational brand and website that give you the clarity and confidence to show up now, plus the flexibility to grow with you.

Once you sign your contract and submit your deposit, we’ll officially lock in your project schedule and schedule your kickoff call!
Before we get started, you’ll complete:
- A Brand Strategy Worksheet to clarify your business goals, audience, and voice
- Upload your website imagery and inspiration links
We’ll start with a live strategy session to refine your brand foundation — clarifying your messaging, visual direction, and website structure before design begins.
You’ll receive a Brand Strategy Foundations document outlining your goals, audience, values, and positioning.
You’ll also receive a custom copywriting template to guide your website draft. Once you’ve written your first version, we’ll collaborate to refine your copy — ensuring it’s cohesive, aligned, and ready for design.
This is where your vision begins to come to life! I’ll translate your brand strategy into a cohesive visual identity and homepage design mockup.
We’ll collaborate on feedback and refinements to ensure your brand and website feel aligned with your goals and resonates with your audience before moving into development.
Your approved design is brought to life in Squarespace, complete with custom styling, animations, and integrations as needed.
I’ll handle mobile responsiveness and SEO best practices to create a polished, high-performing site that reflects your brand at its best.
For 2 weeks after I hand off your new site, you’ll have access to up to 2 hours of development support to troubleshoot, make small tweaks, or smooth out anything that comes up as you settle in.
Quick questions (“Where was that Squarespace setting again?”) are always welcome, even long after our support phase ends!

Let’s Chat →

The Investment

Cultivate the brand + website foundation you need to make your business official.

Brand Seedling is for solopreneurs who are ready to make their business feel real—with a brand and website that reflect who you are and what you do.

You’ll walk away with the words to clearly explain your work, a cohesive brand design that feels like you, and a one-page website you’re proud to share—plus the flexibility to grow as your business evolves.

Investment starts at $2950

Includes:
✹ Foundational Brand Strategy
✹ Brand Identity Design (colors + fonts)
✹ Copywriting Support
✹ 1-page Squarespace Website Design

Optional add-ons:
✹ Logo Design
✹ Brand Photography
✹ External app integrations

Timeline: 4-6 weeks

Book your project →

Get a brand

so damn good

you can’t wait

to show it off.

FAQ

Got questions?
Let’s dig in.

I’ve been using Squarespace is exclusively for 4 reasons:
1. It’s relatively easy to learn even if you have no website design knowledge. Squarespace makes it easy for you to maintain your website and add/edit new pages without our support.
2. Squarespace allows developers (that’s me!) to customize their platform in fun & exciting ways — giving you a completely unique website that’s still easy to manage.
3. The platform is constantly evolving and adding cool new features that allow you to keep your website fresh.
4. It’s affordable! A custom Squarespace website will run you only about $270 for a whole year. (And you get a 20% discount on your first year through me!)
I don’t have plans to explore other platforms at this time.
Most projects require at least a 2 week notice to get started depending on my current client schedule. During busy periods we may book out up to 2 months in advance.
Project length varies depending on which offer you’re interested in, so plan to reach out at least 2 months before you’d like to get started.
To lock in your project start date we’ll need a signed contract and deposit payment.
I’ll send you materials prior to kick-off that will help you get everything in order, but here’s what you should be prepared to provide or at least be able to think about:
- Insight into your business’s mission, values, services, and identity, as well as an understanding of what sets you apart from competitors
- Clear description of your target audience(s)
- A list or Pinterest board of website/brand inspiration
- A preliminary idea of the content you need on your website
- Website imagery
- Clear mental space to devote to deep thinking during our Strategy phase and providing clear, direct feedback (within 2-3 business days) during our Design phase.
The short answer is yes, you’ll at least need to be able to write a rough draft of the words that will appear on your website.
A first draft is required from you because in order for the website to be in your voice, we need to start with your voice. But, I’ll help you out by providing a structure for what you should say and where.
And once your first draft is complete, I’ll be copyediting for messaging clarity, flow, and effectiveness. So you’re definitely not doing it all alone!
Yes! If you want a logo, we can definitely add it on to your project.
Whether or not you need one is something we can discuss during our initial consultation call.
I often steer away solopreneurs who are just starting out from investing in a logo right away, because it’s not a small investment and so much of your business changes within the first couple of years. But if your business has an established foundation and/or you have a clear need (e.g. if you need signage) then it’s a smart investment.

Brand photography is ideal to really make your website feel like your own.
If you’re located in LA, we can provide brand photography for you as a project add-on!
If you’re outside of LA or prefer to find your own photographer, we’re happy to provide guidance on a successful brand photoshoot.
Otherwise, you’ll want to have at least a headshot. Without brand photography, we’ll rely on non-generic stock imagery, shapes, and textures to demonstrate your brand visually.
We’ll start with 6 — usually Home, About, Services, Contact, and perhaps a blog or additional Services pages.
We can absolutely add on additional pages if there’s a need.
We’ll discuss what makes the most sense for you during your consultation call.
We’ll schedule two 60-90 minute calls to kick off and close our project.
Other than that we’ll largely communicate virtually, but additional calls can be scheduled as needed.
Your detailed feedback on each deliverable is due within 2-3 business days.
It’s a good idea to make sure you have the time and mental space to devote to a website redesign before we begin. Budget a couple of hours a week, and expect a heavier load in the first few weeks and during prep work as you fill out worksheets and draft your website copy.
That depends on 1) what’s included in your project, and 2) how timely you are delivering feedback.
Most projects take about 6-8 weeks.
I design your website intentionally so it’s easy for you to update on your own without relying on developer support.
To make sure you feel confident, I close each project with a 1:1 live training for your website. I also include support time just in case something comes up after launch.
If you do wind up needing help a bit further down the line, reach out! I’m happy to provide development support on an hourly basis.

Seedlings are meant to grow

A flexible foundation that makes growing your brand easier.

Small businesses evolve quickly—you need a website that grows WITH you, so it’s easy to make changes when you need to.

Brand Seedling is developed on a flexible platform that allows you to add new pages, swap sections, and keep content fresh without compromising your design or feeling like you need to go to take a web developer course.

Wanna add more pages? Swap photos? Update your services? You’ll be able to do it—all on your own!

Start Your project

Let’s get growing.

You’re not here to build just any business — you’re here to create something thoughtful, personal, and powerful.

Let’s build a brand that feels aligned with you and your vision from the roots up.