Neptune Coaching
Brand SuperblooMWe designed the brand identity and custom Squarespace website for this leadership development consultancy.
website Strategy:Neptune Coaching has deep expertise in leadership development — empowering leaders to earn their authority and equipping teams with the mindset and skills to drive transformational impact. Their work is collaborative, hands-on, and grounded in authenticity and human connection.
They needed a brand and website that reflected all of that: the depth of their expertise, the warmth of their approach, and the real-world results they deliver for the organizations they serve.
We started with strategy — getting clear on their positioning, their ideal audience, and how to communicate the unique value of what they do before a single design decision was made.
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Brand IdentityNeptune Coaching's color palette blends deep blues for trust and credibility with warm neutrals for approachability and bright accents for energy — a combination that reflects the balance of rigor and warmth at the heart of their work.
We selected typefaces that balance modern clarity with classic sophistication, and wove in hand-drawn details — arrows, textures, wavy section dividers as a nod to "Neptune" — to bring a human, personal quality to every page. Gold gradient overlays on photography gave stock images a warmth and cohesion that made them feel entirely their own.
Website Design & development:The architectural-inspired website design features geometric shapes and custom, hand-drawn illustrations to demonstrate their commitment to strategic policy design. Bright colors and accessible fonts reflect their forward-thinking, hopeful ethos.
We designed a custom Squarespace website that goes far beyond the standard template, with custom-coded features and interactive movement that visually delights and engages viewers on every page.
“You were incredible to work with! I really appreciated the way you helped us communicate who we are and the value we bring, and build a site that we LOVE.
And you were so responsive and thoughtful at every step."
— Betsy Cowan Neptune, Neptune Coaching