Tess Advisors
Brand SeedlingWe partnered with Terry Moore, an experienced aging policy expert, to launch Tess Advisors with a thoughtful brand identity and custom Squarespace website that brings clarity to her expertise, values, and vision for meaningful change.
Brand Strategy:With a career spanning aging policy, business development, organizational operations, and mentorship, Terry needed a way to communicate her diverse expertise without limiting future opportunities.
Together, we uncovered the common thread connecting her work: helping organizations become stronger from within so they can make a greater impact on the lives of older adults.
Brand Identity:We created a calm, approachable visual identity that reflects Terry's collaborative, grounded personality and the human-centered nature of her work.
A nature-inspired color palette, clean typography, and spacious layouts establish a sense of warmth and credibility while allowing her message to take center stage.
Website Design:We designed and developed a custom one-page Squarespace website that brings Terry's experience and services together into a clear, compelling story.
Thoughtful messaging and an intuitive layout help prospective partners quickly understand her approach, expertise, and the value of working together.