Barbara Roche & Associates
Website in a weekIn just one week, we redesigned the brand and custom Squarespace website for this executive coach, facilitator, and keynote speaker helping leaders grow.
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before
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after
Brand Identity:Barbara already had a signature color — that bright, electric blue that shows up everywhere she does. The new brand kept it and built around it: a deep navy for authority, a rich plum for warmth and depth, and a clean off-white to let it all breathe.
The result is a palette that feels polished and high-energy at the same time. Paired with a serif heading font and a clean sans serif for body copy, the overall look reflects exactly who Barbara is: credible, dynamic, and not at all stuffy.
website Strategy:In just five days, we built a custom Squarespace website that reflects Barbara's personality: sharp, warm, high-energy, and refreshingly no-nonsense.
The design balances professionalism with approachability, so whether someone lands on the site looking for a keynote speaker or a 1:1 executive coach, they get the same impression — this is someone who knows what she's doing and makes it worth your time.
